Three Ways to Minimize for Mobile

Early in 2014 more people will access the web on mobile devices than on desktops, according to a Morgan Stanley internet analyst. The HubSpot blog recently touched on mobile browsing implications for marketers, and it's a challenging set of considerations.

All About Simplicity
While there's the promise of increased ecommerce opportunity there's also the learning curve of making your site functional for mobile users. The watchword is simplicity.

There's limited bandwidth and limited space. Plus, who wants to wade through screen after screen? Worse yet, access a site that's designed on a five-column grid and you'll have a great time expanding and scrolling to try to get where you want to go.

Our Top Three Considerations
Building our mobile site focused on minimalism and ease of use:

• Simple design
• The most basic level of navigation possible
• Very little use of text. No one wants to read transitional screens or blocks of text. Just get me there, especially when I'm mobile.
  

Why Is This Important?
Already half of all mobile phone users rely on their on-the-go web access to look for information that helps them make purchase decisions. Getting them there quickly and easily will be increasingly critical to competing in the marketplace, which is now both online and mobile.